Blatant Self Promotion..or Yay! I have been published

Marketing Your Library:Tips and Tools That Work, 2012. Edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod,231 (7×10) pages, $55 softcover, introduction, foreword, photos, appendices, index, ISBN 978-0-7864-6543-9; Ebook ISBN 978-0-7864-8995-4
“Provides the tools required to make your library’s message a front page story”-Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana; “This crucial guide outlines the tools unique to libraries to market themselves and their services.”-Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York; “A must-have book…a crucial tool.” -Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois.
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Carol Smallwood, a Michigan resident, has edited several anthologies for the American Library Association. Vera Gubnitskaia is a youth services manager with the Orange County Library System in Orlando, Florida. Kerol Harrod, Denton, Texas is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.
Shipping/Handling: $5 first book, $2 each additional
Canadian orders: $15 first book, $5 each additional (UPS Standard).
International/ orders: $35 first book, $10 each additional (USPS international priority mail).
International/Canadian orders please pay in U.S. funds.Marketing Your Library $55 _______
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McFarland & Company, Inc., Publishers * Box 611, Jefferson, North Carolina 28640336-246-4460 * Orders 800-253-2187 * FAX 336-246-4403 * www.mcfarlandpub.com
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In Europe, North Africa and the Middle East, order from: The Eurospan Group, www.eurospangroup.comIn Australia and New Zealand, order from: DA Information Services, www.dadirect.com

JH “What can I say? Librarians rule!” –Regis Philbin

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Upcoming ALA Storytelling 2.0 Webinar

ALA | Storytelling 2.0

I am very excited because if you click on the link above you will find information posted through the America Library Association website about an upcoming webinar offered through the ALSC.

Storytelling 2.0 is all about making the storytelling experience more interactive using new ideas and technology. This webinar explores how digital resources and tools like websites, social media, iPads, digital cameras, computers, and more can be incorporated into traditional storytelling and programming techniques to enhance the library user’s experience. Also covered will be information about storytelling basics and using storytelling as a marketing tool.

Registration is not open just yet, but four dates have been set:

Friday, December 16, 2011; 11 am Eastern, 10 am Central, 9 am Mountain, 8 am Pacific
Friday, January 13, 2012; 11 am Eastern, 10 am Central, 9 am Mountain, 8 am Pacific
Monday, February 6, 2012; 2 pm Eastern, 1 pm Central, Noon Mountain, 11 am Pacific
Monday, March 19, 2012; 7 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific

Webinar is limited to 100 students.

ALSC Personal Members and Students: $45
Non-Member: $55
Groups*: $195

You can find more specifics through the link at the top. If you have already clicked on it, did you see who the instructor is? I know awesome, isn’t it? I am both super excited and intimidated at the same time. Hope to see you all in class. 😉 —JH

V is for Vuvox

http://www.vuvox.com/collage_express/collage.swf?collageID=0248a41d61

I love Vuvox. It is a free tool available on the internet for creating interactive collages. This is a great resources for educators, librarians, and writers. You can use it to market a program, teach a lesson, or even incorporate a digital booktalk into it. I love the idea of using it to promote books because it allows the user to explore a bit more than a digital book trailer does. The only downside to the application is that it does use Adobe Flash which means that it can’t be seen on an iPad or an android device (Bad Adobe! Haven’t you learned nothing from Beta? If you don’t allow others to use your technology then something not quite as good will come along to take your place. i.e. VHS).

*If you are viewing this post in a blog reader, you might want to check out the actual post because there is a pretty cool Vuvox collage on Digital Booktalks at the top that doesn’t seem to want to carry over. 😉