Marketing Your Library:Tips and Tools That Work, 2012. Edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod,231 (7×10) pages, $55 softcover, introduction, foreword, photos, appendices, index, ISBN 978-0-7864-6543-9; Ebook ISBN 978-0-7864-8995-4
“Provides the tools required to make your library’s message a front page story”-Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana; “This crucial guide outlines the tools unique to libraries to market themselves and their services.”-Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York; “A must-have book…a crucial tool.” -Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois.
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Carol Smallwood, a Michigan resident, has edited several anthologies for the American Library Association. Vera Gubnitskaia is a youth services manager with the Orange County Library System in Orlando, Florida. Kerol Harrod, Denton, Texas is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.
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JH “What can I say? Librarians rule!” –Regis Philbin
I love Vuvox. It is a free tool available on the internet for creating interactive collages. This is a great resources for educators, librarians, and writers. You can use it to market a program, teach a lesson, or even incorporate a digital booktalk into it. I love the idea of using it to promote books because it allows the user to explore a bit more than a digital book trailer does. The only downside to the application is that it does use Adobe Flash which means that it can’t be seen on an iPad or an android device (Bad Adobe! Haven’t you learned nothing from Beta? If you don’t allow others to use your technology then something not quite as good will come along to take your place. i.e. VHS).
*If you are viewing this post in a blog reader, you might want to check out the actual post because there is a pretty cool Vuvox collage on Digital Booktalks at the top that doesn’t seem to want to carry over. 😉
Katy Perry’s Firework-A Capella Cover-Mike Tompkins- Beatbox by YouTube user pbpproductions
The human brain is the greatest tool we have at our disposal. One spark of creativity can ignight into something beyond our imaginations. Even small ideas can lead to huge results.
Two library blogs that I recommend you follow are Gwenyth Jones’ The Daring Librarian and Buffy Hamilton’s The Unquiet Librarian . These two librarians both work in schools, but they are an inspiration even to this public librarian. Both also happen to have been listed as two of Library Journal’s 2011 Movers and Shakers. They are innovators, change makers, and yes, fireworks. They do these things because they love it. They are library superheroes!
Who are your heroes? Who do you admire? Who do you emulate to be? Challenge yourself to be an innovator and catalyst for change.
This post almost became “Eek! I hit an itty bitty baby boar!” At first I thought it was a small dog or cat running across the street. It was very cute and very young which makes me think Mama Boar isn’t too far behind.
But I digress…
Soooo…ten kudos points to anyone who can tell me what sport the title refers to!
*pause for speculation*
That’s right! It is baseball month. My son plays t-ball and is very excited, well sometimes. I mean he is only 5 and so is his attention span. Right now if you head over to AtYourLibrary.org you can play Step up to the Plate @your library and be entered for a chance to win tickets to the Baseball Hall of Fame in Cooperstown, NY. All ages can play and if your library doesn’t participate, just send me a note and I will let you know of one that does. 😉
April is also full of other great events that can be used to promote libraries. For example:
- Hop to Your Library- story time about bunnies.
- Earth Day Birthday- throw a birthday party for the earth with recycled crafts and earth friendly tales
- El Dia de los Ninos/El Dia de los Libros (Children’s Book Day!) April 30th
- National Library Week April 10th-16th
With libraries everybody wins! Great books, friendly people, community, fun, and yes, sometimes even cookies!
What are some of your favorite library events?