Marketing Your Library:Tips and Tools That Work, 2012. Edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod,231 (7×10) pages, $55 softcover, introduction, foreword, photos, appendices, index, ISBN 978-0-7864-6543-9; Ebook ISBN 978-0-7864-8995-4
“Provides the tools required to make your library’s message a front page story”-Flo Caddell, Arts Director, Frankfort Community Public Library, Frankfort, Indiana; “This crucial guide outlines the tools unique to libraries to market themselves and their services.”-Mary Jo McKeon, Librarian, The Sage Colleges, Albany, New York; “A must-have book…a crucial tool.” -Linda Burkey Wade, Digitization Unit Coordinator, Western Illinois University Library, Macomb, Illinois.
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
Carol Smallwood, a Michigan resident, has edited several anthologies for the American Library Association. Vera Gubnitskaia is a youth services manager with the Orange County Library System in Orlando, Florida. Kerol Harrod, Denton, Texas is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.
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